From observation through to participation - this fusion of style and performance are integral to the garment such as swimsuits or cycle clothing. Compression detailing reduces muscle vibration conserving vital energy promoting an efficient workout. Sweaty Betty Spring/Summer 2011 references the sober sophistication of the 1930s amidst an underlying provocative tone. Bamboo fabric is a regenerated fibre made from bamboo providing an alternative to man made fabrics with an incredibly soft feel and natural antibacterial qualities. Sweaty Betty fabrics are delicate and silk like to handle enveloping and enhancing the female form. 1930s references are evident with intricate pleating, puff sleeves and wide legs progressing to an overt femininity with spaghetti straps, low plunging backs and lace, reminiscent of late 30s fashions. Spring/Summer 2011 highlights include the use of Yogatech Bamboo fabric. . Neon brights provide a Sweaty Betty signature injecting visual highlights like buoys at sea. This season Sweattech champions compression technology providing maximum muscle support and recovery through the placement of anatomically considered panelling. Inspiration includes Atonement, Cowes week, Pineapple Dance Studios, and Blenheim Palace Triathlons. Performance is achieved through the development of fabrics that fulfil the technical purpose, specific to it's end use. Delicate detailing is juxtaposed with technical fabrics and attention to end use. Taking the lead from British escapes to the seaside reminiscent of this era, the colour palette reflects the British landscape, showing muted beiges, greys, mints and silvers of the sea clashed with an array of neon apricot and fluoro pink. High performance styles ensure relevance to sport with stand out seamless innovation, compression technology and seriously functional fabrics.
